(i)Beacons for Beginners

The term iBeacon somehow seems to be omnipresent in the heads of today’s marketers and the term has been evolving to a heavily used buzz-word since 2014. However, while consulting companies about digitalization it became apparent that – if known at all – many decision makers have a limited (and/or wrong) understanding about this technology and its benefits. What is iBeacon and what are beacons and what is the difference between those too? How can a company actually generate a competitive advantage by establishing this innovative technology? Such questions and others are typical and also need to be well thought through. … Continue reading (i)Beacons for Beginners